FUNDAMENTALS OF MARKETING (5 COURSES)
Description: Suggested for Practice Owners and Managers Who Would Like an Introduction to the Subject of Marketing.
Prerequisites: None; but knowledge of materials covered in the “Emotions in the Workplace” and “Affinity, Reality & Communication” courses is recommended.
Keys to Success
•The one simple factor that determines a practice’s income. This fact must be known and fully followed by owners or their practice will suffer.
•The most effective way to attract interest, resulting in more patients and income. In this lesson, you will work out several different ways you can immediately do this.
•Why finance falters and what you can immediately do to get it stable again.
The Inner Game of Marketing
•The two different attitudes you can have in your practice, and why one will repulse potential patients while the other will attract them like you were their best friend.
•The two simple yet vital marketing commitments effective marketers must made to themselves. These two points alone summarize why they are so successful.
•How top marketers use good control to smoothly lead people to buy. This goes against our cultural programming but is absolutely necessary to get the marketing results we want.
Fundamental Laws of Marketing Part 1
•The full scope of “the marketing cycle.” Very few people understand exactly what marketing embraces and neglect entire areas of it in their practice, missing out on untold sums of money.
•The primary goal of marketing, and how this is the driving force behind all marketing actions you undertake.
•Five examples of powerful questions that will help you get into your patient’s head.
•Discover the specific ideas that will motivate patients to buy.
Fundamental Laws of Marketing Part 2
•Why people choose one brand over another, why they pay exorbitant sums for what are in fact low quality goods and what makes people immediately favor or disfavor your services.
•How great marketers shift their patient’s “reality” to successfully sell their services.
•The vital roles of showmanship in marketing with examples of how this can be done. You can really get creative with this and get great results!
Fundamental Laws of Marketing Part 3
•The difference between features, advantages and benefits, and how to use them to get your patients to buy.
•What a unique selling proposition is and how to properly create one for your practice and use it to set you apart from your competitors.
•The formula for creating product and service names that get people to immediately think “I want that.”
Find Out More
To find out more about the UNS Distance Learning courses, fill out the form below, or call us at 866-418-4801.