After attending hundreds of seminars, and delivering several thousand, I know what works and what doesn't. Use these ten points as a checklist when evaluating any education opportunity:
1. All good training begins at an easily understood level.
2. No matter what training seminar you choose to attend, make sure your presenters have “walked the walk” and are not just “talking the talk.”
3. Meeting like-minded peers and enjoying one-on-one benefits are indications of good training seminars.
4. No matter what seminar you choose to attend, make sure that the data you learn is easy to learn, and more importantly, that you are able to use it back in your office.
5. You will find people return to excellent training workshops again and again, so remember to look for that in the workshops you are attending.
6. Improved statistics and your expanding practice are the sensible, tangible ways to measure the value and worth of the training product you bought.
7. Talk to and check the graphs and statistics and track records of the chiropractors who have attended the management seminar you plan to attend.
8. The right training product results in working smarter, not harder.
9. Find a training product that works for you, learn it systematically and stick with it.
10. Do train. No matter what training product you acquire, train for yourself, your patients, your staff, and your future.
"The chiropractor has a basically legitimate philosophy, and that is to cooperate with nature. And our friend the medical man has a basic philosophy that he’s fighting nature by using poison."
— Royal Lee
"Allow me to shorten your learning curve by sharing with you the clinically proven system we have been using and teaching effectively for going on two decades, with consistent, reproducible results amongst all practitioners we have trained in its use."
— Dr. Ulan
"A 32-year-old female patient came to me days away from supposedly needing a hysterectomy due to fibroids. After working with me for seven months, she had another ultrasound done—
no more fibroids!"
— Alicia Armitstead, DC
Like Dr. Ulan, I believe in validating everything by results. That applies to clinical procedure, and it applies to education.
For seven years, I ran a multidisciplinary practice. We had physical therapists, an orthopedic surgeon, a neurologist, acupuncturists, massage therapists, other chiropractors, and 25 office staff. I had the MD’s there primarily to document the examination process. The idea was to write scientific papers on chiropractic and "take it mainstream."
Unfortunately, the MD's really didn’t know what health is or how a body works. If they had ever aspired to be healers, their training had changed them. Sure, they knew about the body from a nuts-and-bolts standpoint, but it ended there. They were the wrong people to ask for validation.
I left that 60-hour-a-week grind and started over. I found myself making more money in about 24 hours a week, seeing a couple hundred patients, than I'd made with the big facility, big staff and bigger headaches.
Yet I still wasn't satisfied. I was getting frustrated with cases that would show up with the same misalignment patterns for twenty-plus years. We kept putting things back into place and something kept throwing them out. That "something" had been discovered by Dr. Freddie Ulan, and it turned out to be a subject as fundamental and far-reaching as chiropractic itself.
Hearing Dr. Ulan speak, and watching him validate every concept with live demonstrations, renewed my purpose. He got results on every case; he'd take on anybody. While he worked, he described the "what" and "why" of every step so I could really put myself in his place and be see myself as that type of healer.
Now I have the honor of being one of his teachers at Ulan Nutritional Systems. So let's assess the UNS teaching approach against Dr. Ulan's checklist.
1. We always start at an easy level. You learn the basics. Understand that those aren't necessarily the simplest concepts, but they're the most important. We make sure you master those concepts for application.
2. When I went to school, I had instructors who'd gotten a job teaching because they didn’t make it in practice. Dr. Ulan won’t let anyone “talk the talk” who hasn’t “walked the walk” with great clinical results in a financially successful nutrition practice.
3. One of the beauties of these seminars is that you join with other like-minded individuals, who are looking for something outside the insurance industry and CEU credits. You come to the seminar because you want to start helping your patients, fixing their unresolving conditions and improving their general health. You want to be a healer; you want to get the tools so you can get the job done. Coming together like that is really a nice camaraderie for everyone.
4. Not only that, training at Ulan Nutritional Systems is laid out in such a way that you can learn it easily and understand it. Before you leave, you have to be able to apply the technique so that when you go back into the office you’re not sitting there bewildered but actually able to start using it the next day.
5. UNS seminars are marked by attendees returning again and again, not because they didn’t really get it the first time, but that they got so much out of it that they return to reinforce it and find out what else they might learn.
6. The success of the seminars is really determined by how well the attendees can apply this new technology and how well it works for them once they return home. That is the really bottom line. For example, are you improving and making more money? Are more people coming in to see you and becoming well? If going to a seminar doesn’t change anything in your practice, that’s really not good. Attendees of UNS seminars see the results in their statistics.
7. The way to really see the worth of a seminar for yourself is to see how your colleagues actually benefit from it. Go ahead and talk to chiropractors who have attended the seminar you plan to attend. Check their graphs and statistics. What are their track records? Are their stats improving and do they see changes in their practice?
8. The nutritional patient is handled differently than a chiropractic patient. You aren't doing things "to" him. He needs to follow a regimen of taking the supplements and making changes in his life. He needs to start taking control. It’s a one-on-one relationship where success depends on both of you working together.
9. The UNS seminars teach you to work smarter and not harder. Everything you need to know to get patients well and run a successful practice is available here.
10. Once you find a training product that works for you, learn it systematically and stick with it. So many times a practitioner becomes a dilettante, dabbling in all sorts of things, becoming a “jack-of-all-trades and master of none.” The main thing that you have to do is to decide which technique you are going to apply. Once you decide, stick with it, starting at the beginning and working your way through it. Soon you will learn the trade and become professional at it.
The key thing here is to train. No matter what training product you purchase, it’s important for yourself, your patients, staff and even your future that you actually do the training.
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An old Italian guy I'd been adjusting for eight to ten years was on the lung transplant candidate list with Stage 4 COPD (chronic obstructive pulmonary disease) — emphysema. It wasn't real to him that nutrition could help.
This guy is a widower. He likes going out on Saturday nights dancing with the ladies, and he’s a big bowler. He had asked various lung transplant recipients, “What do you do?” And they would say, “Well, we can breathe.” “Can you bowl? Can you dance?” “No.”
“I don’t want any part of that," he'd say. "I’d rather be dead.”
One day last year, he came into the office complaining that his copay for symptom suppressing drugs was $400-$500 a month!
He said, “Doc, can you help me with this? I’m tired of paying for these drugs.” I said, “I don’t know. Let’s do a workup on you and see what we find.” We got him on a program, he started getting his diet in.
He was able to come off all the drugs in about a month, except for using his nebulizer here and there. Six months after we started care, he had his yearly checkup with his pulmonologist. The doctor took one look at the test results and told him, “We need to run all these tests again!”
So he repeated the tests and said “I don’t know what’s going on here. I’ve been in practice 33 years. I’ve never seen this before. You’re getting better! I guess the drugs are working!”
The patient tells him, “Aw, I haven’t taken those drugs in five months, Doc.” Doc responds, “You have to take those drugs!!! If you get sick, you could die,” and so forth.
Tell that to a guy who feels great for the first time in years. He’s happy he can breathe. He’s going out dancing. He was just telling me the other day he was in a bowling match and it came down to him and this 26-year-old guy, and he won handily. The guy’s living his life again! He’s happy as can be.
— Guy Furno, DC
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